Home - Kelley Arroyo

About Me

Marketing by design.
Marketing Manager located in California, USA. Specializing in government and public sector marketing with rich experience in campaign strategy, user experience, content creation, market research, analytics, and data analysis.

Residence: California
Consulting: Available
Open to: Remote work

My Services

Marketing Strategy

Identify and articulate your value proposition to your customers.

Story Telling

Your brand is your story. The most effective marketing tells your story.

Campaign Creation

Designing marketing programs and campaigns to reach your business goals.

Sales Support

Supporting the sales process along the buyer's journey through deep data analysis.

Government Marketing

Specializing in go-to-market campaign plans for the government and public sector industry.

Consulting

Side-Hustle Consult

$ 50 hour

Take your side-hustle to the next level with a complete analysis of your current marketing efforts. Reach your current goals, identify new goals, and grow your business with the right marketing plan.

Target audience
Website
SEO
Advertising
Content
Social Media

Contact Me

Business Consulting

$ 100 hour

A full marketing analysis for your business. Areas of service include identifying your target market, how to effectively reach your audience, and creating effective go-to-market plans to help you reach your goals.

Target market insights
Website traffic
Content plans
Branding
Campaign planning
Event planning

Contact Me

Fun Facts & Figures

10,000+ Cups of Coffee

Google Data Analytics Certified

Certified Digital Marketer

Marketing Advisory Board Member

Former 501st Member

Former Rebel Legion Member

5+ Travel Marketing Awards

1,000+ Disney Trips

Quote

Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.

Walt Disney

Clients

SEO Text

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam sit amet purus urna. Proin dictum fringilla enim, sit amet suscipit dolor dictum in. Maecenas porttitor, est et malesuada congue, ligula elit fermentum massa, sit amet porta odio est at velit. Sed nec turpis neque. Fusce at mi felis, sed interdum tortor.

Resume

Experience

2024 - Present

Senior Product Marketing Manager

Clarivate Analytics

Responsible for building product marketing campaign and launch strategy for several products in Clarivate's Research and Analytics unit.

2022 - 2024

Senior Industry Marketing Manager

Clarivate Analytics

Responsible for building Clarivate’s marketing strategy, positioning and enablement for the Government industry segment.

2019-2022

Senior Industry Marketing Manager

Esri

Develop, execute, and manage strategic industry marketing campaigns for government and business audiences.

2015-2019

Marketing Manager

SOL

Develop company branding and managed all marketing campaigns and content.

Education

2018-2020

University of Southern California

M.S. Design, Business, and Technology

Cross-disciplinary degree covering subjects that include conceiving and developing solutions to complex design, business, and technology challenges.

2005-2006

California State Polytechnic University Pomona

B.S. Business Administration

The College of Business Administration at Cal Poly Pomona is an AACSB-International accredited institution committed to providing students with the knowledge, skills and experiences to become global leaders.